User Tools

Site Tools

You are not allowed to perform this action

DAZ 3D Product Artwork Standards

Summary

The following at the artwork standards and general requirements for product page artwork for product sold in the DAZ 3D online store.

Guidelines

Image Sizes

  • Main promo illustrations should be 1000 X 1300 pixels in size and portrait format.
  • Pop-up illustrations should be a minimum of 500 X 650 pixels in size for portrait format images, or 650 X 500 pixels in size for landscape format images. Larger sized pop-up illustrations than this minimum are encouraged but not required due to the length of render times for high quality artwork.
  • Note: 1000 X 1300 px images represent a 400% size increase for all main promo illustrations. This allows customers with large monitors to click on a product’s main promotional image and see a much larger version of that illustration.
  • Shop page thumbnails are not necessary unless an artist desired the shop page thumbnail to be different than a scaled-down main promo illustration. In cases where the shop page thumbnail needs to be different than a scaled down main promo illustration the thumbnail should be 240 X 312 pixels.

General Conventions

  • Main promo illustrations can be rendered in whatever software package an artist prefers, even software not directly sold or supported by DAZ. These illustrations can also be altered in Photoshop (or another image editing package) to add special effects, fix issues with rendered items not directly included with the product being illustrated, such as render artifacts, and other scene elements shown that are not part of the product being advertised, and so forth.
  • Note: Allowing artists to use whatever software they like to render their product’s main promo illustration, and to make post-production clean-up for non-included items shown in the illustration, ensures that this illustration will give the best first impression possible to potential customers.
  • Pop-up illustrations should be rendered in a software package sold or supported by DAZ directly or via importer. Currently this means DAZ Studio or Poser, but the list of supported software will grow as additional importers are developed in the future. Pop-up illustrations should not include any post-production touch up beyond simple color correction, sharpening, and/or combining of multiple render passes.

Illustrations by Product Type

People

  • 1 main promo illustration showing off the figure or character from the thighs up looking its best on a simple background or backdrop.
  • 1 pop-up illustration showing a full-length front-view shot of the figure or character’s base shape.
  • 1 pop-up illustration showing a full-length back-view shot of the figure or character’s base shape.
  • additional front and back view illustrations for each additional body shape included with the figure or character as needed.
  • 1 pop-up illustration showing a close-up portrait of the figure or character’s base face shape and face texture.
  • additional close-up portrait illustrations for each additional face shape included with the figure or character. Additional face skin/makeup textures should be shown in these illustrations so these close-ups will serve as both face shape and face texture illustrations.
  • 1-4 pop-up illustrations showing close-up detail shots of the figure or character’s skin texture[s].

Clothing

  • 1 main promo illustration showing a shot of a character wearing the clothing item[s] included with the product.
  • 1 pop-up illustration showing a full-length front-view shot of a character wearing the clothing item[s] included with the product.
  • 1 pop-up illustration showing a full-length back-view shot of a character wearing the clothing item[s] included with the product.
  • 1 pop-up illustration showing off additional body shape fits by showing 2 very different characters wearing the clothing item[s] included with the product.
  • 1 pop-up illustration showing a full-length untextured shot of the clothing item[s] included with the product. For this illustration, simply hide the figure inside the clothing to create disembodied clothing look. Please include a backdrop in this illustration, with the clothing standing as if the hidden figure were still wearing the clothes.
  • If a clothing product contains more than one texture option, please show a texture line-up of all of the included clothing textures. Please hide the underlying figures in this illustration so the clothing item[s] appears to be standing next to each other as if a figure were still wearing each of them.

Clothing Textures

  • 1 main promo illustration showing 2 characters wearing the clothing item[s] included with the product for which these textures were created with at least 2 of the included texture options shown.
  • Additional pop-up illustrations showing a character wearing the clothing item[s] included with the product for which these textures were created with each of the included texture options shown, one per illustration.
  • 1 pop-up illustration showing a texture line-up of all of the included clothing textures. Please hide the underlying figures in this illustration so the clothing item[s] appears to be standing next to each other as if a figure were still wearing each of them.

Hair

  • 1 main promo illustration showing a portrait of a character with the hairstyle being sold. A 3/4 view of the character should be shown so the hairstyle is shown as prominently as possible.
  • 3-5 pop-up illustrations focusing on showing a variety of looks using the included hair morphs and included textures. The hairstyle should be shown from different angles to make sure the hair is shown prominently with a variety of options, using different morphs and poses for the character[s] with the hair, and with a different hair texture option in each illustration.
  • Additional pop-up illustrations showing the remaining included hair texture options. Each of these illustrations should be divided into smaller insets with a different hair texture option shown in each of the insets.\
  • 1 pop-up illustration showing a shot of the hairstyle un-textured. For this illustration, the hairstyle should be shown on a character, but the character should have textures or a darker material color to help the hairstyle to stand out. Please include an un-textured backdrop in this illustration.

Non-Human Figures

  • 1 main promo illustration showing the non human figure from a front angle that presents the animal, creature, robot, etc, in an exciting and pleasing way.
  • 1 pop-up illustration showing a full-length/full-body front-view shot of the animal, creature, robot, etc.
  • 1 pop-up illustration showing a full-length/full-body back-view shot of the animal, creature, robot, etc.
  • Additional pop-up illustrations showing the remaining included texture options as well as a variety of shape options for the animal, creature, robot, etc.
  • 2 or more pop-up illustrations showing off any included poses. These should be shown off in a similar manner to how poses products are shown with the images divided into smaller simple insets, or should show multiple characters in each image, so multiple poses can be shown in each illustration.

Props

  • 1 main promo illustration showing off all of the props included with the product.
  • Pop-up illustrations showing close-up shots of the included props with props shown individually or in small groups as would be appropriate for the product.
  • Pop-up illustrations showing close-up untextured shots of the included props with props shown individually or in small groups as would be appropriate for the product.

Environment

  • 1 main promo illustration showing the environment product with human or other characters, giving an exciting example of how the product can be used. Artists should be careful not to overload the scene to the point where it is difficult to see the environment itself.
  • Pop-up illustrations as necessary to show the environment from different angles. A variety of different angles should be shown to give customers a good sample of what the environment is.
  • Pop-up illustrations showing the environment untextured from different angles. A variety of different angles should be shown to give customers a good sample of what the base model[s] for the environment look like.

Poses

  • 1 main promo illustration showing 3 or more characters or figures in 3 or more of the poses included in the product.
  • Pop-up illustrations showing all of the remaining poses not shown in the main promo illustration. These illustrations should either be divided into smaller insets or should show multiple characters in the included poses.
  • Note: For pose products the characters shown in the poses should be dressed very simply with all characters wearing the same clothing and hair (with the same clothing and hair textures) or should be shown as untextured clay figures lit with an environment light and ambient occlusion. This is so it is obvious to a customer that they are viewing as poses product and not a character or clothing product, etc.

Wrap-Up

Artwork will be evaluated during the Approval process as well as a final evaluation before publication. You will be contacted with any requests or required changes. These must be submitted and approved before the product goes live in the store.

Return to Publishing